Oct 06
Nearly three decades ago, the only extreme sport that received any, albeit minimal, television broadcasting was professional skateboarding. In the early to mid eighties, skateboarding experienced its second boom (the first being in the seventies), and with the entrance of extremely marketable skateboarders such as Tony Hawk, Christian Hosoi, and Mark “Gator” Ragowski, skateboard companies and clothiers such as Vision Skatewear, Airwalk, and Jimmy’Z were experiencing a sales heyday as well, with revenues in the millions. Today, the extreme sports phenomenon is seeing exposure like never before.
