There are two basic ways to advertise on blogs, but first it’s necessary to realize that demographics and statistics are very different than traditional media and advertising. Even an extremely popular blog may have 50,000 readers which is quite small by many traditional advertising demographics. However blogs, and their audio equivalent, podcasts, are fantastic ways to reach very targeted audiences, i.e. niches.
Every online business needs a headquarters location, like a blog or website, but to really reach out to the people you want to touch, you need media outposts as well. Chris Brogan, social media guru, suggests niche social networks as good places to create outposts (for instance, MLMers might find the Home Based Business Forums a great social network for this purpose). The social outpost idea is secret #20 in Chris’ “27 Blogging Secrets to Power Your Community.” I’ll elaborate on that secret below, plus review secret #16 (learn some html) and secret #27 (keep giving). I implemented each of these secrets on my home business blog and I will tell you all about the challenges, benefits, and costs of each.
Getting it right when you choose and buy a domain name is something of an uphill task, it requires a high level of research, and careful consideration before you can be sure that the choice you are making is the right one for your business needs. It is not simply the option of choosing a name that is nice or the first one you see, your domain will define the identity of your business, and depending on your choice, will carry and extend the brand of your corporation or business successfully into the online marketplace. You need to be careful when you do choose it because the combination of keywords and names is an important equation to solidify your presence on the internet.









